Royalty in Action (November Spotlight)

April Cook

April Cook, a young entrepreneur and licensed senior cosmetologist, realized her purpose at a young age. She began to practice perfecting her gift and craft, in 2005, while working under her former stylist at Zena’s Day Spa and Salon in Baltimore, MD.

Styling hair was always exciting, fun, fulfilling, and rewarding. That’s when April realized that she wanted to own her own salon. She knew it was important to learn business to successfully manage her own, so she obtained a B.S degree in Business Administration with a concentration in management at Towson University.

Post-graduation, August 2012, April attended Regency Beauty Institute in Baltimore, MD where she received her Cosmetology License for the State of Maryland. Recently, April has become a licensed senior cosmetologist in the state of Maryland in March of 2017, which displays her ability to teach future apprentice.

What was your inspiration to start such an awesome business?

Doing hair was something that I was interested in since about the 5th grade. I always loved the feeling of being in the salon at such a young age. In the 10th grade, I worked under my old stylist. At that time, I knew I wanted to open my own salon because the atmosphere was an uplifting one and I wanted to do the same. I loved seeing the smiles on people’s faces. I loved how people looked in the mirror, with such confidence, after being serviced. At that time, I knew it was bigger than hair, and I had found my purpose, which lead me to open my own.

What is one characteristic you believe every leader should possess?

I believe every leader should be able to pull from real life situations and interactions with people to teach them business strategies. If you are in a service industry, you are dealing with people. If you are selling a product, you are dealing with people. If you are volunteering, you are dealing with people. So, at the end of the day it all boils down to how well you know how to interact with others and be able to make good decisions based on those interactions.

What is one of the biggest challenges you believe women in leadership face?

Sometimes I think women in leadership have trouble with proving themselves, even in 2017. I believe that sometimes its hard to be taken seriously and in other instances they may be someone who is too strong because they are always trying to overcompensate for the position they hold.

Can you share a defining moment in your role as the owner of April Cook Salon, LLC?

The most defining moment that I have experienced thus far was having to move my established business somewhere else due to uncontrollable circumstances and in that moment not allowing that to stop me. I felt like I was taking steps backwards, but my service was the same, my clients were consistent, and I even gained new ones. That has taught me that if you are offering a great product/service, and you value your clients, they will stick with you because you have created and maintained that relationship.

Where can we find more information about your business?

You can check out my website at, Facebook at April Cook Salon LLC, as well as Instagram @aprilcook_salon

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